Lively Co. Travel: Behind the Brand


Get to Know Lively Co.

By definition, lively means active, animated and energetic. We’d like to share with you our unique story behind the brand that we call Lively Co. Travel. It began with our founder (Taylor) and is inspired by her baby sister, M. Like many 5-year-olds, M is always bursting with joyful, infectious energy and is forever looking for her next adventure. Just like M, we want our clients to feel that unique sense of joy and freedom that’s often associated with the thrill and passion of discovering a new travel destination.

Lively Co. Logo

Our logo was carefully chosen, which includes a looped cursive font to honor ‘Pawpaw,’ Taylor’s grandfather, who is left-handed and writes with beautiful penmanship. Cursive writing is also conjoined, which represents a bond and a sense of unity that keeps us all together. Our team is closely connected, and we want our clients to feel included, like they are a special part of our family. Finally, we chose the globe and airplane graphics to represent baby sister, M’s adventurous spirit and thirst for new experiences.

Think Pink

We wanted to incorporate the color pink into our branding to represent the women behind Lively Co. Travel: Taylor’s mother (who loves anything in pink), grandmother, and baby sister. We used a soft, muted pink, which also gives Lively Co. a slightly retro look and feel. We are indeed a LIVELY bunch, and we thought pink would give off a fun pop of color!

Personalized Service

If you’re looking for a carefully curated and unparalleled travel experience, you’ve reached your destination! Taylor brings her over 10 years of experience from the hospitality industry to help clients get the best deal within their unique needs and budget. She keeps her happy Lively Co. clients coming back time and time again because she knows the devil is in the details. She and the rest of our team will work tirelessly behind the scenes to create an unforgettable travel experience for you and your guests.

Whether you want to snorkel with the fish in Hawaii, explore the ancient ruins of Greece, or set sail on a romantic Caribbean cruise, Lively Co. Travel will take you there.




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